We have finally finished our music video for arctic monkeys do I wanna know, but none of this could have been accomplished without the cast and crew during filming so a big thanks to them.
For this task I am going to look at the way the think campaign targets it's audience through a range of different range of communication channels, such as Website, social media and Print media to promote their campaign to their audience. The primary audience is drivers from the ages of 17+ and a secondary audience of primary school children (5+) which teaches them how to keep safe on the roads. The selection of the collected communication channels fit the target audience.
The logo used for the think campaign uses a design which represents a zebra crossing which shows the audience that the campaign is about the use of roads and how to be safe when using them, the exclamation mark used at the end shows that the audience needs to stop and clearly think before crossing and not to act stupidly when near the roads.
Think road safety is a social campaign that helps the younger and older generations to be more cautious when around busy traffic highways depending on if they are crossing roads or if they are a driver themselves, this campaign helps to get its message around the country by using a small portfolio of adverts with actors of different ethnicities. To show cohesion in their videos they don't only show that a certain person can cause accidents but that anyone in the community can be a victim of road accidents, to show this they use a range of videos with different cast every time to give the effect that no one is alone when making these mistakes. Throughout all of their sources they use cohesion to represent their campaign and make sure that the large variety of members know this company by using the same logo to keep them from confusion across the different platforms such as Facebook, Twitter, Instagram and both Think sites and keep their posts consistent linking them to all platforms within their collection.
With the use of motor vehicles increasing throughout the years the Think campaign helps to keep
To intrigue the target audience the campaign uses a vast range of social media to promote and keep up to date with the community through Facebook and Twitter to do this they create their own videos to show the community how accidents are caused and how to avoid them. These videos are shared around the media network which gives them support from those who share the videos or ads to get their message to their target audience. Another way they get their message across to their audience is through the use of anchorage, using stickers on cars as a way to promote the campaign, these stickers also have a way of promoting and supporting their social media by building curiosity to those driving by or behind another car so the driver can search up "Think road safety" to find several links to their social media and their own webpage which includes games for the younger generation to teach them how to cross and be safe correctly. The video uses hash tags to spread cohesion between their platforms and uses a shock factor as a deterrent which stops drivers from going against the law (speed limits, road safety, etc.), The hash tag used in their videos also help the community of drivers and children know who think are and the lessons they can learn from their campaign. The campaigned video at the moment shows to ways drink driving can cause collisions with pedestrians and drivers on or near the roads. To show this both pages uses cohesion so users of different platforms can't miss any of the posts that can help decrease of roadside accidents, the hash tag they are using is #mates matter which helps with the cohesion of the many platform pages. The use of cohesion in both platforms helps to make sure that the large range of audience can recognize the brand and how it works to create a large boost to audience donations. Another way they use cohesion is through the use of sharable content which make more available actions and encourages the audience into supporting the brand in their media campaign.
This campaign has deemed it self as success because of how many driver are now focusing on the roads instead of phones or other distractions and has used all of their opportunities for anchorage and promotion of their theme products to sell the audience their time and messages they need to know about road safety, the campaign shows it success through the promotion of its sites and reaching out to the community through the use of hash tags in some of their videos which viewers can share online. Throughout the campaign Jim Thornton (Director of Think road safety) makes some of the content appropriate for the younger and older generation as some videos and adverts show more vulgar content such as driving under the influence of drugs and mobile phones where as other videos show more feeble videos to get its message through to the younger generation such as the video "Tales of the road" which uses animated characters to show the dangers of crossing with out looking. Children won't need to focus on putting phones away when crossing or driving because of their age but the campaign could be something they could come back to when they are older and could maybe share with their children. On the side of the page the campaign also displays a number of top tips for drivers seeking help fitting in booster seats or even safety gears for a motorcycle.
In their most recent campaign post they have supported information about looking at phones when driving stating it looses 6 points and £200 fine off your license with a helpline and their own campaign videos which also supports the idea that if you are distracted with a phone whilst driving to switch places with your counter-part or switch of your device until you get out of your vehicle. In this page alone they also show how the law sees the use of handheld devices and what the penalty is if caught using them, According to the RAC only 12% of drivers have admitted to using their handheld device whilst driving throughout the last 12 months, and 12% admitted to checking texts, emails, or social media.
The Think campaign uses bright colour that contrast with the blue background on the children's think campaign game site which uses the use of characters displayed in the adverts, bright colours that attract a younger audience and the use of colour connotation representing stop and go
--------------------------------------------------------------------------------------------------------------------------
On the other hand the UNESCO world book day campaign focuses its work on helping children in other countries like Zanzibar and Pemba to read and get the education children in countries like the UK and America get. This campaign mostly focuses on a younger audience by letting them dress up as their favourite characters like Wally and Paddington, Schools in the UK use this event to purchase books for the children in Africa. In Pemba 61% of the community live below the poverty line and illiteracy contributes to the problem of child labour.
UNESCO helps its cause by using social media to help the families and lives affected by their style of living, UNESCO have marked over 100 countries helping those who lack education and supports them by sending them aid and resources such as books to help them learn the literacy skills needed for their future. To put their step further they use a number of social media such as Facebook, Twitter and YouTube to help get their message across the globe. The children in Zanzibar only get a wage of less the $1 which show the commitment to the team as the try to gain the audience of both the younger and older generation by presenting themselves as needy which in their case is relevant to help the children survive the conditions of their home countries. However UNESCO uses its use of social media in a positive way that could impact the conditions in countries from the south-east by donating resources to these countries as a way of allowing poor children of accessing better jobs in their future
