We have filmed certain scenes for our Greggs advert and the Tees-side Tea advert
, If possible we will re-shoot the Christmas advert, teabag advert and Greggs advert
Tuesday, 23 January 2018
Monday, 22 January 2018
Short Film Ideas
- A woman who finds a camera in the middle of a forest is haunted by a malevolent spirit.
- An Thief who gets his hands on items the UK Government is on the run from the authorities.
- A man with powers is hunted by the government for scientific exploitation and biology
- When 5 girls send nasty images of a girl in there class the girl hunts them down to make them regret their harassment.
- A thief gains the secrets of a local mafia is hunted by corrupt cops as the thief and PC Connor MCclure are on the run.
Advertising Production - Code & Conventions
A.P1 - Explain the ways in which target audiences for advertisements are classified
(Mass, Niche, Audience Classification: Standards Occupations Classification (SOC), Psychographics, Demographics)
Mass: A mass audience is a diverse collection of media technologies that reach a large audience by media communications,
Niche: A niche audience is a faction of a total market or an audience, these niche audiences are a with a certain group who does a certain thing, for example 25-35 aged people who drive Ferraris are a niche market.
Psychographics: psychographics are a methodology used to describe consumers on psychological attributes. Psychographics are applied to studies in personality, values, opinions, attitudes, interests, and lifestyle.
Geodemographics: geodemographis are a technique for discovering whether individuals of the population can fall into different groups by making comparisons of characteristics.
A.P2 - Explain the codes and conventions of advertisement production within a specific media sector.
Branding: Branding is the recognition of a company through the use of narrative, name, association, e.g. celebrity endorsement, values, e.g traditional family values and brand logo.
Narrative: Like John Lewis narrative becomes a big part in advertisement as they have created a short but powerful narrative pieces such as 'The bear and the Hare', 'Buster the boxer', and 'Monty the penguin'. (I have referenced this in my Task link above).
Name: Name is a big part of advertisements as it give the audience the identity of the brand and the product show in the video.
Celebrity endorsement: celebrity endorsement isn't a major part of advertisment but can be used as a way for the audience to remember the brand from remembering the the celebrity included in the ad.
Values: Values are what the brand stands on showing the audience a positive representation of the company through a child friendly broadcast of their adverts leaving out an vulgarity.
Brand logo: the brand logo is the major part of advertising as it shows the audience a remediable logo that they can trust.
Image: Image in an advert is what creates the scene and the narrative that the audience will pay attention to. some of the things that creates a good image in adverts are: the types of images, lighting, camera positioning, camera angle, position, mise-en-scene, colours,and the connotations/denotation of an image.
Types of images - In adverts there are different types of images that can determine what type of ad it can be, two of these are: illustrations and photographs.
photographs - Photographs are images from a DSLR that are highly detailed and makes it easier for the audience to see what the print advertisement is about.
Illustrations - illustrations are a more cartoonist look to advertisement campaigns and are used in animated adverts such as 'bear and the hare john lewis advert'.
Lighting - Lighting has a key roles in shooting an advertisement as it helps the audience see whats happening and creates a mood for the audience that can be shown through bright orange light, or a cold dark light, these colours are linked with lighting through both production and post-production as they can help associate emotional moods or can help associate connotations to what the advert is based upon.
Camera positioning/angle - Camera positioning can help the audience see whats happening around the character or helps see the expression the character is giving this links in a lot with camera angle as the angle can show the characters dominant or in-dominant position through out. Both of these camera techniques can create a great advert through the use of different shot such as long shots, extreme close ups, etc.
Mise-en-scene - Mise-en-scene is what make up the scene by using a small items to create great detail in the production, mise-en-scene can help the audience figure out the characters age, social class, gender, and personality through objects such as a small blue bedroom with ripped wallpaper and clothes allover the floor, these items show that the character is a lower class male teen who lives in a council house.
connotation/denotation - connotation is the small details about the characters or scene in the advert such as a shining star, which resembles hope. This can be used a lot for the audience to decode the encoded connotations in the advert. Denotation is what the audience clearly sees within the advert such as the boy and his pet penguin in 'john Lewis' Monty the penguin advert'. This is commonly used in all tv, film, and print media based products by default as there is always a denotation to whatever the producers show.
Slogan/Tagline - The slogan and tagline are messages given to the audience to reinforce messages or give the audience a desire for the product, the slogan or taglines are commonly something related to the theme of the advert and are remembered by the audience.
A.P3 - Identified three examples of Gunn's 12 advertisement types and explain their use of persuasive techniques to appeal to the target audience.
Persuasive techniques to appeal to target audience - pathos, logos, ethos
Form - realist, narrative/anti-realist narrative, animation, stand-alone/series/campaigns.
Style - Humorous, surreal, dramatic, and parodic
Pathos - Pathos is a quality in advertising that invokes a emotional response from the audience, this can be used through language choice which can be both positive and negative, for example positive language could be love, excitement and negative language could be jealousy, hatred.
Narrative - narrative is a major piece is john Lewis' advert and without it they would have a advert that would make no sense which means that the audience would money from crowd funding. Narrative can help give the audience a visual idea of what is happening in the advert and can help create meaning to those who can relate to the theme.
Dramatic - dramatic adverts are used a lot in TV as they help set the characters and scene in an advert and keeps the audience intrigued in what is happening, for example john Lewis creates a lot of dramatic adverts that appeal to a certain target audience such as 'Monty the penguin', 'buster the boxer', etc.
A.M1 - Analyse the application of codes and convection's and persuasive techniques in advertisements across different media sectors. (Advert analysis)
(I referenced this in my blog: Christmas Advert Analysis)
In print media they use a range of different texts and font's to go to a certain theme that stands out to the audience, this could be a range of different Christmas related features such as candy cane fonts, Christmas related images (elves, reindeer, and (or) Santa clause). These print adverts must have a simple colour scheme and scheduling for the products brand such as release date for the product date, for discounts, etc. Many print media must follow the required size for bill boards posters, e.g. the original poster size must be 30" x 40" (which is 2 sheets) across the billboard base.
(Mass, Niche, Audience Classification: Standards Occupations Classification (SOC), Psychographics, Demographics)
Mass: A mass audience is a diverse collection of media technologies that reach a large audience by media communications,
Niche: A niche audience is a faction of a total market or an audience, these niche audiences are a with a certain group who does a certain thing, for example 25-35 aged people who drive Ferraris are a niche market.
Psychographics: psychographics are a methodology used to describe consumers on psychological attributes. Psychographics are applied to studies in personality, values, opinions, attitudes, interests, and lifestyle.
Geodemographics: geodemographis are a technique for discovering whether individuals of the population can fall into different groups by making comparisons of characteristics.
A.P2 - Explain the codes and conventions of advertisement production within a specific media sector.
Branding: Branding is the recognition of a company through the use of narrative, name, association, e.g. celebrity endorsement, values, e.g traditional family values and brand logo.
Narrative: Like John Lewis narrative becomes a big part in advertisement as they have created a short but powerful narrative pieces such as 'The bear and the Hare', 'Buster the boxer', and 'Monty the penguin'. (I have referenced this in my Task link above).
Name: Name is a big part of advertisements as it give the audience the identity of the brand and the product show in the video.
Celebrity endorsement: celebrity endorsement isn't a major part of advertisment but can be used as a way for the audience to remember the brand from remembering the the celebrity included in the ad.
Values: Values are what the brand stands on showing the audience a positive representation of the company through a child friendly broadcast of their adverts leaving out an vulgarity.
Brand logo: the brand logo is the major part of advertising as it shows the audience a remediable logo that they can trust.
Image: Image in an advert is what creates the scene and the narrative that the audience will pay attention to. some of the things that creates a good image in adverts are: the types of images, lighting, camera positioning, camera angle, position, mise-en-scene, colours,and the connotations/denotation of an image.
Types of images - In adverts there are different types of images that can determine what type of ad it can be, two of these are: illustrations and photographs.
photographs - Photographs are images from a DSLR that are highly detailed and makes it easier for the audience to see what the print advertisement is about.
Illustrations - illustrations are a more cartoonist look to advertisement campaigns and are used in animated adverts such as 'bear and the hare john lewis advert'.
Lighting - Lighting has a key roles in shooting an advertisement as it helps the audience see whats happening and creates a mood for the audience that can be shown through bright orange light, or a cold dark light, these colours are linked with lighting through both production and post-production as they can help associate emotional moods or can help associate connotations to what the advert is based upon.
Camera positioning/angle - Camera positioning can help the audience see whats happening around the character or helps see the expression the character is giving this links in a lot with camera angle as the angle can show the characters dominant or in-dominant position through out. Both of these camera techniques can create a great advert through the use of different shot such as long shots, extreme close ups, etc.
Mise-en-scene - Mise-en-scene is what make up the scene by using a small items to create great detail in the production, mise-en-scene can help the audience figure out the characters age, social class, gender, and personality through objects such as a small blue bedroom with ripped wallpaper and clothes allover the floor, these items show that the character is a lower class male teen who lives in a council house.
connotation/denotation - connotation is the small details about the characters or scene in the advert such as a shining star, which resembles hope. This can be used a lot for the audience to decode the encoded connotations in the advert. Denotation is what the audience clearly sees within the advert such as the boy and his pet penguin in 'john Lewis' Monty the penguin advert'. This is commonly used in all tv, film, and print media based products by default as there is always a denotation to whatever the producers show.
Slogan/Tagline - The slogan and tagline are messages given to the audience to reinforce messages or give the audience a desire for the product, the slogan or taglines are commonly something related to the theme of the advert and are remembered by the audience.
A.P3 - Identified three examples of Gunn's 12 advertisement types and explain their use of persuasive techniques to appeal to the target audience.
Persuasive techniques to appeal to target audience - pathos, logos, ethos
Form - realist, narrative/anti-realist narrative, animation, stand-alone/series/campaigns.
Style - Humorous, surreal, dramatic, and parodic
Pathos - Pathos is a quality in advertising that invokes a emotional response from the audience, this can be used through language choice which can be both positive and negative, for example positive language could be love, excitement and negative language could be jealousy, hatred.
Narrative - narrative is a major piece is john Lewis' advert and without it they would have a advert that would make no sense which means that the audience would money from crowd funding. Narrative can help give the audience a visual idea of what is happening in the advert and can help create meaning to those who can relate to the theme.
Dramatic - dramatic adverts are used a lot in TV as they help set the characters and scene in an advert and keeps the audience intrigued in what is happening, for example john Lewis creates a lot of dramatic adverts that appeal to a certain target audience such as 'Monty the penguin', 'buster the boxer', etc.
A.M1 - Analyse the application of codes and convection's and persuasive techniques in advertisements across different media sectors. (Advert analysis)
(I referenced this in my blog: Christmas Advert Analysis)
In print media they use a range of different texts and font's to go to a certain theme that stands out to the audience, this could be a range of different Christmas related features such as candy cane fonts, Christmas related images (elves, reindeer, and (or) Santa clause). These print adverts must have a simple colour scheme and scheduling for the products brand such as release date for the product date, for discounts, etc. Many print media must follow the required size for bill boards posters, e.g. the original poster size must be 30" x 40" (which is 2 sheets) across the billboard base.
Monday, 8 January 2018
Christmas Advert (Sainsbury's) - Advertising Production
Me and Adam have finally finished our Christmas advert, even though the mise en scene doesn't show any Christmas features such as baubles, snow or presents. This is something me and Adam could work on in future projects.
Adam was the camera Operator for this project and I edited the project ready for it to be handed in for the deadline given.
Because me and Adam could not find a cobblers that would allow us to Film in their shops we had to come up with a back up which was this idea after Christmas was over, this caused us to lose our mise en' scene and could reduce our marks when handed in.
In the project we had help from Alex Barker, Oliver Massingham, Connor Honeyman & Shanade Conway. Alex was playing the brother where as Shanade was playing the sister who don't see eye to eye, and the sister is being bullied by her brother but when some over students bully his sister he intervenes and pulls her a side out of the way of the bullies.
Adam was the camera Operator for this project and I edited the project ready for it to be handed in for the deadline given.
Because me and Adam could not find a cobblers that would allow us to Film in their shops we had to come up with a back up which was this idea after Christmas was over, this caused us to lose our mise en' scene and could reduce our marks when handed in.
The script we used for our Christmas advert is very small but we still exceed the time restriction to about 30 second more in future products we will try and keep the product under it maximum time restraint and make sure we don't exceed it.
In our Christmas advert we have used a range visual and audio material to immerse the demographic, to show this we used the Lilly Allen's 'somewhere only we know' which we did not get clearance to use, unfortunately the audio didn't export with the video. We also included the brand logo so the audience knew which brand it was we were using for our advert. However the advert as the whole is a preferred reading which helps us by listening to the discussions between the audiences understanding of the advert. Within the edit of the advert we used dip to black which helped us change the scene in the advert, this cost nothing to be imported into the advert. When we exported the video we used the H.264 format with a 1920 x 1080 quality.
Before we started our production for our advert we did some research on Sainsbury's and found out that the majority of customers are the between the age of 30 and 50, they're have a lot of positive feedback from their customers. In our advert we did not follow the brief exactly as we have exceed the duration limit to a minute which could have been cut down to 30 seconds if we removed some of the scenes in the advert. Our advert is a TV ad which is used to persuade parents and children to shop at Sainsbury's, however the outcome of the advert did not convey the messages we wanted to show and went against our preferred reading.
Our self generated source material for our advert was a mind map showing the ideas we had for our advert and a list of the items that symbolise Christmas, both of these help us to come up with our final idea and produce a advert that suited the clients brief, however because we were running out of time we came up with a last minute idea which didn't follow the brief and went over the duration the brief stated. The target audience for our advert is young teens and millennia's who watch TV and (or) go to schools like college or secondary, for our original idea our demographic was for children and families as a secondary demographic as our idea included the idea of children watching the advert and asking the parents the parent to buy the items the brand was displaying. To come to this demographic we check the site to see their demographic which expanded amongst all ages, we then narrowed it down to the most common reason adults buy shoes which was mostly for school wear and common wear for children.
New Years Resolutions about your Studies
For my 3 resolutions about my studies I will:
- Make sure I have all of the paperwork sorted before filming.
- Stay Back and get the paper work sorted before the deadline.
- Make sure everything is ready for filming and the actors and locations are still available for the day.
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