In the project we had help from Alex Barker, Oliver Massingham, Connor Honeyman & Shanade Conway. Alex was playing the brother where as Shanade was playing the sister who don't see eye to eye, and the sister is being bullied by her brother but when some over students bully his sister he intervenes and pulls her a side out of the way of the bullies.
Adam was the camera Operator for this project and I edited the project ready for it to be handed in for the deadline given.
Because me and Adam could not find a cobblers that would allow us to Film in their shops we had to come up with a back up which was this idea after Christmas was over, this caused us to lose our mise en' scene and could reduce our marks when handed in.
The script we used for our Christmas advert is very small but we still exceed the time restriction to about 30 second more in future products we will try and keep the product under it maximum time restraint and make sure we don't exceed it.
In our Christmas advert we have used a range visual and audio material to immerse the demographic, to show this we used the Lilly Allen's 'somewhere only we know' which we did not get clearance to use, unfortunately the audio didn't export with the video. We also included the brand logo so the audience knew which brand it was we were using for our advert. However the advert as the whole is a preferred reading which helps us by listening to the discussions between the audiences understanding of the advert. Within the edit of the advert we used dip to black which helped us change the scene in the advert, this cost nothing to be imported into the advert. When we exported the video we used the H.264 format with a 1920 x 1080 quality.
Before we started our production for our advert we did some research on Sainsbury's and found out that the majority of customers are the between the age of 30 and 50, they're have a lot of positive feedback from their customers. In our advert we did not follow the brief exactly as we have exceed the duration limit to a minute which could have been cut down to 30 seconds if we removed some of the scenes in the advert. Our advert is a TV ad which is used to persuade parents and children to shop at Sainsbury's, however the outcome of the advert did not convey the messages we wanted to show and went against our preferred reading.
Our self generated source material for our advert was a mind map showing the ideas we had for our advert and a list of the items that symbolise Christmas, both of these help us to come up with our final idea and produce a advert that suited the clients brief, however because we were running out of time we came up with a last minute idea which didn't follow the brief and went over the duration the brief stated. The target audience for our advert is young teens and millennia's who watch TV and (or) go to schools like college or secondary, for our original idea our demographic was for children and families as a secondary demographic as our idea included the idea of children watching the advert and asking the parents the parent to buy the items the brand was displaying. To come to this demographic we check the site to see their demographic which expanded amongst all ages, we then narrowed it down to the most common reason adults buy shoes which was mostly for school wear and common wear for children.
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