In our social action we have used a small range of social media to share our videos using a hash tag (#Mental Wealth), with this tag we where hoping to aim towards a demographic that suffer from depression, and anxiety.
When we where preparing for our social action I researched a campaign called 'Time to Change' which also covered the same topic as ours plus more, when looking through the page I found out that 1 in 4 people suffer from mental health and The highest suicide rate was for white men over 85 years of age-65 per 100,000 persons.
When we opened our social media we used synchronization to keep everything flowing between the platforms, some of the posts we uploaded where mainly behind the scenes look at the actors and the crew (which were: Ben - Sound Operator, Adam - Camera Operator, Josh - 1st AD, Ellie - Director, Anthony - Editing)
Are social action need a couple of tweaks to make it cohesive and more understandable for the audience, our video also needs to be tweaked to remove any inconsistencies or and block editing that make it seem badly put together or to a bad enough quality that the audience will loose interest in the campaign.
Twitter: https://twitter.com/MentalHealthSrc
Instagram: https://www.instagram.com/mentalhealthsrc/
On these pages we have also left photos of the many interviews which we did for the video such as chatroom, mental health nurse, jess and the story of anna which are all a major part of the video including BTS photos as well. We can monitor our cross-platform media campaign through the likes, view and comments through checking each platform after a couple of hours to see if the numbers of views or followers have increased during the time which will let us the know the increase in numbers and the number of share (re-tweets) we get as feedback.
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