Christmas Advert Annalysis - Advertising Production

EDEKA WEINSNACHT CLIP
AUDIO ONLY:

From listening to the audio from the advert you can hear the protagonist walking through a door as a emotional piece is played in the background, A couple seconds after the start of the song you can hear a quick conversation of the daughter of the protagonist on the phone as it cuts off .This advert shows pathos in the advert to give the audience a tearful performance from the company. As the advert moves along you can tell the scene changes a couple of times when you hear the cars vigorously honking their horns to the office phones that ring sharply in the background, The music dies down slowly to be broken by the gasp of the protagonist's daughter as he talks to her and the family celebrate festivities as the music fades back into the video.

VISUALS AND AUDIO:

As the video makes it's quick start you see the protagonist and his dog walking into the house as the phone bleeps as he stands next to the phone listening to his daughter and grandchild on the phone. Just before the voice recording finishes the protagonist looks out the window to see a family reuniting for Christmas which shows the audience how lonely he has been throughout the years as it shows him sat at a table by himself for 3 years. The scene changes a couple of times as the first change is an establishing shot of a Chinese of Japanese street as it cuts to a mid-shot of a white man who checks his phone, the second change is a house as a young girl and a young boy run into shot as he parents come into view, The last change is a shot of a hospital as it quickly cuts to a doctor who signs some forms and pulls out his phone.

After the doctor pulls out his phone the scenes are cut in reverse as it gets a close up of the Doctors, Daughters and Businessman's facial expressions of shock and again moves forward to the people again as you get a close of their emotional states as after the doctors reaction it cuts to the businessman's room as he packs his clothes and looks at a wallet of the picture of his father. The Scene cuts once again as the children of the old man reunite for his funeral as you can see to close up and mid-shot of the Daughter and the second son as you get a dark dismal lighting to match with the scene and setting in general. After the funeral the scene cuts to the family as they explore the house as it cuts to wide shot of the living room as the table is set up neatly as it cuts to the family looking at each other in confusion. It cuts to a long shot of the old man as he creeps into view as the music fades out slowly with a gasp of the daughter, as the old man interrupts as it intercut between the old man and the reaction of his family. The old man's granddaughter runs into view as the old picks her up and cuts to the family sat down having a Christmas dinner as they all celebrate merrily with bright lights in the scene showing the emotions of the family around them.

Codes and Conventions for Weinsnacht clip:
In this advert they find their target audience of Families by using demographics to show the audience a realist narrative of bringing family together at Christmas, the content they use in this advert a emotional song that is played in the background of the advert as the camera angles help shows the actors emotional state and dialogue to show how distant the family is and then how close they become at the end. In the advert the use their brand logo go give an identity and name to the company as well as a tagline that state: "time to come home", this tagline could become memorable and reinforces the message of being together as a family for Christmas.

In the Advert they use 3 of Gunn's 12 advertisement types, one of the persuasive technique they used is pathos which invokes an emotional response by using the idea of not being able to celebrate Christmas with family because they're deceased or away for the holidays, this could cause an emotional response because it might bring back memories of spending Christmas with their family or with friends that they are close to.

Sainsbury's 2014 Christmas Advert

In this Advert it begins with the sound of bombs dropping as the men are waiting, this helps the audience know that it is during the time of war and helps set the scene for the rest of the advert. The bombs fall silent and the singing fades in as the Germans start singing Christmas carols, the singing fades out as a loud screech overcomes the audience showing the audience how scared the soldiers where crossing 'no mans land' and helps give an idea of what happened on Christmas 1914. Sainsbury's based their advert of real events.


The advert as a whole changes it's light to show the dark time and the bright times of world war 1 and how the soldiers feel about being there. In the advert they use natural light to show the shimmer of hope when that the package he received isn't bad news, the robin seen at 01:10 represents Joy which uses the kuleshov effect as the robin represents the soldiers attitude and joyfulness throughout there time in the trenches.


The lighting at 01:56 changes from a dark tone to a bright tone to represent the soldiers trust in each other as both sides cross no mans land to negotiate peace, near the end of the clip the German and English soldiers sake hands and say their farewells before turning around as the German soldier gives a menacing look that shows realism to the fact that both sides would have to kill each other again.


In this advert they use demographics to find their target audience of adults members as it shows the viewer an realist narrative based on true events in the 1st world war (1914), this advert might be close to some of the audience since some of their family would've fought in the war in current wars. In the advert they show branding through using an on-screen representation of their product (which was a limited edition chocolate bar).


Codes and Conventions:
In the advert there is a lot of high and low angles that shows their emotional state, the slogan for the advert is "Christmas is for sharing" which reinforces the message that Christmas is for giving and not getting. Sainsbury's uses Gunn's persuasive techniques and advertisement types to combine to invoke an emotional response through pathos by showing a dramatic, realist narrative of true events from 100 years ago because it shows 'how the guns fell silent' and what happened on the day Britain and Germany made peace for Christmas another reason this advert causes an emotional response is that 16 million people died world wide which gives it a more emotional twist showing the men that have killed millions unite and celebrate Christmas together.

M&S 2016 Christmas Ad: Christmas with love from Mrs Claus


This advert gives of a comedic outlook on Mr and Mrs Claus as it shows a narrative story of family. This clip in general is very bright and has 3 establishing shots that shows distance and time during the advert as Mrs Claus embarks on her journey whilst using the fantasy aspect of a child's belief.


The lighting in the advert is brought throughout which could show how bright and merry Mrs clauses personality is and how caring she is to set out on Santa's job to help this young boy.


Codes and Conventions:
The Target audience for this advert is based around children as it helps to give imagination to children and uses demographics to select this type of audience as it shows the audience a child's beliefs and reality of Santa Claus and his home in the north pole, the advert uses the fantasy aspect of a child's mind to give us an emotive narrative