Social Action Campaign Research

• Research different types of existing social media campaigns available on depression/ General Mental Health (11.12.17)
• What have they included in the campaign?
• Who is it targeted to?
• When was this made?
• why was it successful?
• How did they achieve the success?
• What do the social media campaigns have in common?
• How are you going to make yours stand out?
• Create feedback sheets for schools to fill out after presentation (18.12.17)
• Shot List/ Storyboard (18.12.17)
• Research different facts and statistics that are related to Mental Health / Suicide / Depression (difference in stats between teens and adults) (11.12.17)
• 1st ideas for social media after research (11.12.17)
• Final Ideas for social media (18.12.17)

Social Media Campaign

Time To Change:

Time to change is a mental health campaign that includes a range of mental disabilities such as:

- Anxiety & Panic Attacks                    - Personality Disorders

- Bipolar Disorder                                 - PTSD

- Depression                                          - Psychosis

- Eating Disorders                                 - Schizophrenia

- OCD                                                    - Self harm

In their tags at the top of their webpage they have a range of pages the user can choose from, to see how they approach their audience and information about mental health. 

Time to change have a range of pages on popular social media such as Facebook, twitter, Instagram and YouTube. These pages follow their initial layout of their website using the same content such as the own custom header and logo, there pages also include insight to different areas of mental health and solutions towards them. On their webpage they include a section called 'myths & facts' which shows the point of view of those with mental illnesses.


This media campaign was created in 2007 and achieved a 9.6% change with the estimate of 4.1m people with improved attitudes.


Depression and Suicide Statistics:
Suicide. Up to 15% of those who are clinically depressed die by suicide. In 1997, suicide was the 8th leading cause of death in the United States. 10.6 out of every 100,000 persons died by suicide. In 1996 there were an estimated 500,000 suicide attempts. 72% per cent of all suicides and 79% of all firearm suicides are committed by white men. The highest suicide rate was for white men over 85 years of age-65 per 100,000 persons.


The majority of suicide attempts are expressions of extreme distress that need to be addressed, and not just a harmless bid for attention. A suicidal person should not be left alone and needs immediate mental health treatment. Among young people 20 to 24 years of age, there were 2,384 deaths among 17,512,000 people in this age group. The gender ratio in this age group was 7:1 (males: females).


1st Ideas for Social Media after Research:
Our first ideas for the social action project we plan to produce an informative, semi-documentary style film and a range of connecting print based media and a range of intertextual social media pages. Our projects as a whole is based on the theme of mental health, mostly depression and suicide effecting the younger generation (Teens), the film itself will be split into 3 sections:

• A teenage girl stood in white clothing against a white screen looking directly at the camera, the girl will be telling her story throughout the film, then we will hear a voice over of the girl talking about how she sees herself and what she struggle to do because of her depression as words appear such as "worthless, disgrace, ugly "on the screen around the girl. The girl closes hers eyes as the camera gets a close up of the girls face as she opens her eyes saying "I'm Anna and I killed myself on 22nd September 2016". We feel this really impact the audience as it is a younger girl around their age and they may connect with some of these things, however, they won't realise that something ignoring those feelings.
• We then switch to a series of interviews, starting with a mental health nurse explaining what depression is and how it affects younger people in particular and some of the consequences it could lead to if you don't deal with it.
• There will then be some text upon the screen, briefly explaining what the actors of 'Chatroom' did and what it was about.
• We will then have a compilation of interviews from a couple of the chatroom actors, with them talking about the production, how it connects to depression, why it happens, the research they found and statistics about depression.
• We will then have jess, a young person living with depression and dealing with it every day, answering a few questions on how it happened, why she thinks she has it, her lowest points and how she deals with it daily to give the viewers a real life view on the illness and know that anyone could suffer from it.
• We then again cut back to the mental health nurse and she talks about the consequences of the depression, including suicide and the solutions and help that is out there (really pushing the fact that nobody is alone).

(All research plans can be found in the production folder.)