Director Study - Jon Favreau (The Future of Film & TV)

Name: Jon 'Kolia' Favreau
Age: 51
Debut: Swingers
Debut Role: Co-producer


Jon Favreau is an American director who has progressed to strong mainstream visibility into the millennium.He earned another role in the 1993 movie ' Rudy' and met fellow castmate Vince Vaughn where their personal friendship would play an instrumental role in furthering both their professional careers within just a few years. In 1997, Jon appeared favourably on several popular sitcoms and also appeared on the 'Tracy Takes On...' comedy series. Jon went on to re-team favourably with his friend, Vince Vaughn, who enjoyed a meteoric rise into the comedy star ranks, in such lightweight features such as the 2006 'The Break-Up', 'Four Christmases'  (2008), and 'Couples Restraint' (2009).

He has commonly been now known for his work within the ironman films (2008- 2013) and has also been known as Tony Starks Head "forehead" of security and best friend theought.


Jon went on to re-team favourably with his friend, Vince Vaughn (who enjoyed rise into the comedy star ranks) in such light-weight features as the break-up (2006)

Camera Operator - Job Application

I am looking to apply for the role of camera operator.


When filming I can help operator the camera completely options, menus, etc. which can seriously come in handy for the for those who are looking for live visual effects. For the short-film I can help create meaning from angles and height of the camera to show dominant positions of the characters and object they are looking to film. I am very patient and clam when coming scenes that require a long filming time required for the character or object on set. I can work peacefully with the crew and cast on set and can pay good attention to their position on the set before shooting the scenes.


I am able to collaborate with the crew on set and can be very helpful if someone need a second opinion of certain scenes for their short films which may require a more in  depth visual effects for the crew.

Short-film task 05/03/2018 (3 Act structure)

ACT 1


A small car passed hastily along an empty road as Amelia, Chloe and James reached the edge of town, Amelia played a sweet soothing melody on her guitar as James focused on the road whilst listening out for the rude irritating sat nav to give directions and turns. The trio arrived at their new dwelling as a tall man stood waiting for their arrival. the three left the car all taking individual routes, James leaving the left hand side of the car, Amelia leaving the from the back and Chloe leaving from the right where the man was stood. "Hi, my name is Murv, it's a pleasure to meet you", Murv stuck his hand out slowly greeting the trio before he showed them around the facility, the time passed as the tour came to a stop as Murv asked for questions about the apartment as they shook their heads as Murv handed the James the keys and congratulated them as he left.












I can envisage act 1 from a mixed number of shots using both aerial shots and a use of cut conversation shots between the three characters, the aerial shot will show the distance between the characters and their destination, also it will show how isolated they are from society in both a physical sense and an emotional sense. When the characters arrive at the house I'm going to use a long shot so that the audience can get a glimpse of the house which shows their social standing, this shot will cut to a mid shot of Murv and James aligned with the left and right rule of thirds giving the characters looking room and not short sighting them creating a bad composition.


Later on in the film (act 2) I am going to use high angled shots to show the dominance of the demon in the house, the lighting should be dark (dark blue) so the audience can still see the actors but it still gives of the correct lighting for the scene. I could possibly use natural lighting to get this effect or the small camera light to maybe reflect the moon. With this scene i am also going to use canted angles to show that there is something mysterious going on and that not everything is as it seems.

Task 1 - Short-film Analysis: The Thing in the Apartment - Crypt TV

The Thing in the Apartment - Crypt TV

Narrative Structures:
At the beginning of the short-film the character Sam is woke up from her friend Lindsay who is panicked and disturbed about something she has seen in her apartment, this is enough from Sam to get out of bed and drive to her friend to pick her up and get a proper understanding of what's happening.

At the beginning of the film the disruption in the comes from a phone call during the night from Sam's friend Lindsay who is frightened and disturbed as she states that their is something in her apartment and she doesn't know where she is, this causes the protagonist (Sam) to get up and drive to the nearest landmark to pick up her friend and figure out what on earth is happening. The Struggle in the film is when Sam enters the apartment to investigate leaving Lindsay in the car, as she investigates further she enters the bedroom where she jumps at her own reflection and Lindsay sees the figure moving towards the bedroom, warning Sam she removes herself from the car and darts back into the apartment where Lindsay is being eaten by a vile skin like beast, seeing the unthinkable Lindsay begins to alert the creature through her sobbing when she begins to back out of the house and rushing back to the car to make her escape even though the tank is empty, as she turns the key one last time a rustic bin flips to the ground filled with the empty road behind it. Keeping her eyes open on the bin and the darkness behind Lindsay is unaware of the creature next to her as it lunges itself in front of her eating and killing her. This short is open to a sequel which they created.

The Short-film doesn't give way to any stereotypes or stock characters but helps build the characters through the way they act or speak throughout, for example

The visual storytelling
The Camera angles in the short-film are a range of high, low, and straight camera angles which helps make the short more cinematic, the higher angles which start at the later parts of the film shows the characters lack of dominance against the creature, The straight angles have no effect but to see a conversation. In the short they use dark lighting to set the scene given to the audience and helps to create a feeling that something mysterious is at play. The lighting in the short-film is dark to set the scene given to the audience and helps to create a feeling that something mysterious is at play. The type of lighting used is a range of side lighting and front lighting.

The Sound Used
The Sound used in the short-film is a mix of both diagetic and non-diagetic sound which are used as the music and any missing sounds that might not have been picked up by the camera or the microphone from a distance. An example of diagetic audio in this film is the creatures growl as it begins to near Sam in the room of the apartment and the bin drop that wouldn't be picked up from inside the car. An example of non-diagetic audio in this film is the atmospheric music that was played in the background near the end of the film.


Codes & Conventions
The codes and conventions used in this horror film are shown through the use of alienation of the character Lindsay and her fear of the unknown of the thing in the apartment. The use of quick cuts and isolated locations show the how much detail they have thought about their chosen genre for their film. The use of isolated areas also shows how vulnerable Lindsay as she was "attacked" at her apartment. The use of non-diagetic music is another convention that helps the audience feel disturbed or uncomfortable throughout the scene, the use of the dark environment is another use of lighting which helps to reveal the antagonist which in this case is a monster.


The shots used after Lindsay leaves the building shows that she is isolated from everyone else through the use of an empty path/street. The use of the abandoned apartment is another of the conventions which reveals more of the set and helps build up the tension for the foreboding events.
The use of non-diagetic music also helps to create the tension of the climax as the monster kills both Sam and Lindsay.


This short-film is a lot more imaginative than the witness as it includes the use of horror codes and conventions such as monsters, characters, locations and lighting throughout, where as the witness short-film was a lot more down to earth as it uses everyday characters and weapons.




To differ to 'witness', 'the thing in the apartment' is a lot more imaginative than the witnesses grounded use of the protagonist and weapons used throughout the film due to it's protagonist monster and it's set as a whole.

Social Action

In our social action we have used a small range of social media to share our videos using a hash tag (#Mental Wealth), with this tag we where hoping to aim towards a demographic that suffer from depression, and anxiety.

When we where preparing for our social action I researched a campaign called 'Time to Change' which also covered the same topic as ours plus more, when looking through the page I found out that 1 in 4 people suffer from mental health and The highest suicide rate was for white men over 85 years of age-65 per 100,000 persons.

When we opened our social media we used synchronization to keep everything flowing between the platforms, some of the posts we uploaded where mainly behind the scenes look at the actors and the crew (which were: Ben - Sound Operator, Adam - Camera Operator, Josh - 1st AD, Ellie - Director, Anthony - Editing)

Are social action need a couple of tweaks to make it cohesive and more understandable for the audience, our video also needs to be tweaked to remove any inconsistencies or and block editing that make it seem badly put together or to a bad enough quality that the audience will loose interest in the campaign.   

In our social media campaign we have used a range of shock factor, statistics, and brand endorsement to help give those suffering from depression and anxiety places (helpline) to get help. Towards our campaign we followed a wide range of helpline that help people with anxiety or depression on our twitter, and instagram:
Twitter: https://twitter.com/MentalHealthSrc
Instagram: https://www.instagram.com/mentalhealthsrc/


On these pages we have also left photos of the many interviews which we did for the video such as chatroom, mental health nurse, jess and the story of anna which are all a major part of the video including BTS photos as well. We can monitor our cross-platform media campaign through the likes, view and comments through checking each platform after a couple of hours to see if the numbers of views or followers have increased during the time which will let us the know the increase in numbers and the number of share (re-tweets) we get as feedback.

Pre - production

To begin with pre-production paperwork is one of the most Important piece of a film production, it contains some important documentations such as risk assessments, location recces, and script, without these they would not be able to film because they wouldn't have the documents for the actors to follow nor the locations for the actors to go to. There are a small range of pre-production paper work that can be used to when creating a film production project, these are: Templates, storyboards and visual designs and page mock -ups.

Formats

In the pre-production process there are many types of paperwork and formats of paperwork that must be completed before shooting the project some of these are:

• Templates for scripts, written, dialogue, sound.
• Written or visual storyboards
• page mock-ups

Template - these templates are a major part of pre-production and post production as they can help the actors and crew through the process of filming, they can also be used to list the song used in the post-production such as editing is mainly royalty-free music.


Witten/Visual - written and visual pre-production documents can also lead the crew through the use of storyboards, as it creates a visual view of the scene and camera position during the post production.



Finance - Explain why finance is an essential part of film finance.

Finance is an essential part of film finance because without it finance the production might run out of money and might not be funded without pre-production paperwork. A producer can pre-sell foreign materials such as DVD's, CD, etc.

Source Finance - identify different sources of financing for film production and explain why this is an important part of pre-production. The majority of a film production's source finance comes from the BFI (British Film Institute) which buys or invests the money to go towards the idea, the BFI are a charity which is ran by a royal charter which archives movies and shows.


http://www.bfi.org.uk/sources-funding-uk/sources-funding-uk-filmmaker

Term Loans – Term loans are momentary loans that is repaid in regular payments over a set period of time, they normally involve an unfixed interest rate that will add additional balance to be repaid. These are important to pre-production as they could use this for TV shows such as ‘the crown’ to fund each episode.


This can also be used to buy or hire equipment for the production project which will be listed in the pre production equipment list. The term loan can also cover the actors and crew wages which consists on how long they work on set.


https://www.bectu.org.uk/news/2030
https://www.bectu.org.uk/advice-resources/library/2340

Crowd funding –  Crowd funding is a way of funding projects through donations from viewer or the public interested in the project, it will normally have a goal to reach before they start filming the project such as 1Million, and they would use anything more than their goal towards the extra things for the project such as transport, etc.

 Many kick-starter shows and films use crowd funding to hook and audience into funding their project, to do this they use sites such as kick-starter and indigogo to fund their films as it gives them a kit to provide their fans a way for them to sponsor and donate money to their cause.


For example, laser team was a movie project created by a YouTube group known as roosterteeth, the movie gained £1782318.41 in crowd funding.
https://www.highsnobiety.com/2016/02/24/10-crowdfunded-movies-you-simply-have-to-see/

Logistics

Explain what logistics means in the film industry and why it is a crucial part of pre-production.

Logistics is generally the detailed organization and implementation of a complex operation. Without this they would not be able to calculate the correct amount of equipment for the crew and would not be able to sort out the pre-production paperwork for the crew’s hours, pay, etc.

• Time - explain the role of production scheduling in film pre-production and its importance.

 The role of production scheduling in film pre-production is setting up the dates, times and hours for crew and actors to be on screen and when and where they are needed. This is important to pre-production because without call sheets and scheduling none of the crew or actors won’t know when to turn up or when to be on set to film or get make up to suit the scene. Time is also important because they might have a deadline that they have to reach ready for the post production stages of the production project.


If there is no production schedules the project will be delayed until there is a point where the majority of actors are free and must be sure that there is a scheduling list for certain scenes, the sheet should be filled in correctly with the actors availability and the availability of the crew and the location address and  time for the arrival of the crew and cast.

• Facilities - identify the facilities a film production may need to use with reference to examples.  Explain why facilities need to be located and booked in pre-production.

 There are many facilities in film production such as a design studio, editing suites, sound suites, etc. all of these allow the crew to focus their attention on what is needed to be done without distractions, public facilities such as halls, rooms, etc. need to be booked in pre-production so they can be restricted to film crew and actors so no public can interrupt the filming or post production work (make-up, scene setup, etc.).
Facilities are very important for the whole production project as they need to hire a room for editing, filming studio, rehearsal studio, make up studio, etc. All of these can make a huge change in the quality of the film but the documents must be graphed first as a receipt with the price for hiring the rooms, and duration used. 

• Location - identify pre-production tasks associated with locations and their importance.

 Location Scouts and Location Recces fall in the same category but are a major part of pre-production work because without these jobs there won’t be able to find anywhere to shoot once the pre-production stage is complete. A location scout seeks out a number of locations to shoot a puts them in a list of locations on the location recce to put in a folder (digital folder) ready for the post production management and call sheets.

 

• Personnel - identify the personnel needed for a media production.

In a media production there are a number of personnel needed to keep a media production flowing, some of these personnel are:

• Videographer
• Storyboard artist
• Screen writer
• Location manager
• Location scout

These jobs are important to the pre-production stage as they consist of important information such as film locations, script, and scene development. There are other jobs in pre-production that order equipment collect actors and more.

A videographer’s job is to film backstage or behind the scenes to keep the audience intrigued about the production project and how they are approaching the film.  A storyboard artist’s job is to create a general storyboard based on the script given and helps the camera assistants as they imagine the scene and how they are going to approach filming and their scene. A screen writer’s job is to produce a script that the actors can use and rehearse before filming the production project, without this both the editing crew and actors won’t know what they’re doing in the production project and will hold back the production schedule and making a tighter deadline.

 http://www.listeninglistening.com/uploads/6/4/4/8/6448263/crew-roles-and-departments-guide.pdf

• Materials - identify the materials needed for a film production.

There are many materials needed for a film production that can cause delays to a filming schedule if they are not collected some of these materials consist of:

• Tripods
• Camera lights
• Shotgun microphones
• Shock mount
• Portable digital audio recorder

These materials are a necessity to a film production and could interrupt the time and money the production will have to complete the filming and post production work. Many of the equipment listed are essential in making a production project but can only be used if they buy or hire the equipment from family/friends or smaller based company's such as KitMapper. The equipment isn't cheap but can still be bought using the different types of finance such as crowd funding, term loan, etc.

 https://kitmapper.com/kit-hire/cameras?utm_source=Bing&utm_medium=Paid&utm_campaign=Camera%20hire&utm_term=1&utm_content=All%20Camera

Codes of Practice and Regulation

Explain what media regulation means and why it must be taken into consideration in pre-production.

Regulations are the rule to a filming production and neglecting these regulations means that the filming production cannot continue because it will cause health and safety risks to the crew and actors or can be sewed from the production company that they send their film or show to.

Some of these regulations depend on the watershed which changes its rules depending on the time of day such as vulgar language can be used on TV by 21:00 at night.

http://www.bbc.co.uk/worldservice/specials/1738_respect/page9.shtml


The BBC regulate their broadcasted shows through this watershed which begins at 9pm to allow access to a more mature audience so they can watch shows that include vulgarity.

• Clearance and Copyright - explain how copyright affects pre-production (e.g. Mechanical Copyright Protection Society).

 Clearance and copyright can affect the pre-production depending on if they get the clearance to use other company’s songs that could affect their profit, this could lead to law sews that could delay the production project and can loose a chuck of the budget for the project.

• Legal - explain the importance of health and safety to pre-production.

 Health and safety in pre-production is very important because it helps keep the crew, actors and public safe when filming and helps avoid injury claims, law sews, etc. These issues can be avoided with risk assessments which help list the dangers of onset hazards and finding ways to avoid these issues by putting things in place to keep the production safe. However if a member of the production team is hurt and claims are made it could set the production back causing a tighter deadline to complete the production.


In planning Risk assessment the writer normally starts first by writing the name of the production, date written, and the role of whoever is writing it, from there they can start to focus on their first risk could be and writes it down in the risk box. Next the writer can think about who is at risk and writes it down in the 'who is at risk box' (this can be anybody such as the public, cast and crew). Next they will have to mention what is in place for them to avoid the risks

 

• Regulations - identify how media regulations affects pre-production (e.g. the BBFC).

 Media Production Needs to be aware of regulations in media products that they have to follow. E.g. The BBFC who regulate the age rating a movie or show is given through the content shown to the public. A production company would have to abide by the rules given to them so their product can be aired on the public’s screens. If they go against these rules their product won’t be broadcasted on TVs and could get banned within the country.

 
http://www.bbc.co.uk/editorialguidelines/guidelines/harm-and-offence/watershed

• Trade unions and professional bodies - identify relevant organisations and explain how they affect pre-production.

 A trade union is a company or group that protect their interests and their rights, and are challenged through political and economic issues that can push pre-production back such as the Actors and Directors being already booked for a film shoot.

 

 http://film.britishcouncil.org/resources/membership-organisations

Learning Aim A2-A4

Describe the format of the following pre-production documents:

• Scripts – Scripts are the last piece of pre-scene design because without the storyboards location recces, etc. the scripts cannot be written because the screen writer won’t know what positions or dialogue to use.
• Storyboards - Storyboards are a gridded system that allows the crew to picture what the scene would look like during the pre-production stage of a film product.
• Risk Assessments – Risk assessments are the most important of the pre-production paperwork as it contains dangers that might occur during filming and ways to reduce these risks and action priority if incidents occur.

Explain the function of pre-production documents.  Why are they completed?

Functions of pre-production documents include:

• Developing and revising production ideas

Development and revising document must be filled and complete so that there Is a base for the production to lay upon and helps the production company you are pitching your idea can see developed the idea is. 

• Visualising production ideas

Visual production ideas must also be completed so that you have a visual representation that you can the person you are pitching your production idea to, this could be: storyboard, mind map, themed collage.

• Identifying logistics (e.g. roles to be cast, locations needed, props, camerawork, etc.)

All of these should be filled out and completed before the production is filmed as it shows that you have put a lot of thought into the production and know the locations, roles, props and camerawork needed throughout to do this this you would need location recces, casting call and call sheets, storyboards, and shot lists to complete the correct paperwork for the logistics.

• Following codes of practice/regulation (e.g. health and safety regulations)

To follow the codes of practise/regulation you need a risk assessment to put in place actions to remove the risk of injury on set, by doing this you will reduce the chance of the crew or cast being hurt when filming and makes sure that you can move on if the chance of injury is minimal.

Reshoot for Greggs advert and Teeside Tea Advert

We have filmed certain scenes for our Greggs advert and the Tees-side Tea advert
, If possible we will re-shoot the Christmas advert, teabag advert and Greggs advert

Short Film Ideas

1. A woman who finds a camera in the middle of a forest is haunted by a malevolent spirit.
2. An Thief who gets his hands on items the UK Government is on the run from the authorities.
3. A man with powers is hunted by the government for scientific exploitation and biology
4. When 5 girls send nasty images of a girl in there class the girl hunts them down to make them regret their harassment.
5. A thief gains the secrets of a local mafia is hunted by corrupt cops as the thief and PC Connor MCclure are on the run.

Advertising Production - Code & Conventions

A.P1 - Explain the ways in which target audiences for advertisements are classified
(Mass, Niche, Audience Classification: Standards Occupations Classification (SOC), Psychographics, Demographics)

Mass: A mass audience is a diverse collection of media technologies that reach a large audience by media communications,

Niche: A niche audience is a faction of a total market or an audience, these niche audiences are a  with a certain group who does a certain thing, for example 25-35 aged people who drive Ferraris are a niche market.

Psychographics: psychographics are a methodology used to describe consumers on psychological attributes. Psychographics are applied to studies in personality, values, opinions, attitudes, interests, and lifestyle.

Geodemographics: geodemographis are a technique for discovering whether individuals of the population can fall into different groups by making comparisons of characteristics.

A.P2 - Explain the codes and conventions of advertisement production within a specific media sector.

Branding: Branding is the recognition of a company through the use of narrative, name, association, e.g. celebrity endorsement, values, e.g traditional family values and brand logo.

Narrative: Like John Lewis narrative becomes a big part in advertisement as they have created a short but powerful narrative pieces such as 'The bear and the Hare', 'Buster the boxer', and 'Monty the penguin'. (I have referenced this in my Task link above).

Name: Name is a big part of advertisements as it give the audience the identity of the brand and the product show in the video.

Celebrity endorsement: celebrity endorsement isn't a major part of advertisment but can be used as a way for the audience to remember the brand from remembering the the celebrity included in the ad.

Values: Values are what the brand stands on showing the audience a positive representation of the company through a child friendly broadcast of their adverts leaving out an vulgarity.

Brand logo: the brand logo is the major part of advertising as it shows the audience a remediable logo that they can trust.

Image: Image in an advert is what creates the scene and the narrative that the audience will pay attention to. some of the things that creates a good image in adverts are: the types of images, lighting, camera positioning, camera angle, position, mise-en-scene, colours,and the connotations/denotation of an image.

Types of images - In adverts there are different types of images that can determine what type of ad it can be, two of these are: illustrations and photographs.
photographs - Photographs are images from a DSLR that are highly detailed and makes it easier for the audience to see what the print advertisement is about.
Illustrations - illustrations are a more cartoonist look to advertisement campaigns and are used in animated adverts such as 'bear and the hare john lewis advert'.

Lighting - Lighting has a key roles in shooting an advertisement as it helps the audience see whats happening and creates a mood for the audience that can be shown through bright orange light, or a cold dark light, these colours are linked with lighting through both production and post-production as they can help associate emotional moods or can help associate connotations to what the advert is based upon.

Camera positioning/angle - Camera positioning can help the audience see whats happening around the character or helps see the expression the character is giving this links in a lot with camera angle as the angle can show the characters dominant or in-dominant position through out. Both of these camera techniques can create a great advert through the use of different shot such as long shots, extreme close ups, etc.

Mise-en-scene - Mise-en-scene is what make up the scene by using a small items to create great detail in the production, mise-en-scene can help the audience figure out the characters age, social class, gender, and personality through objects such as a small blue bedroom with ripped wallpaper and clothes allover the floor, these items show that the character is a lower class male teen who lives in a council house.

connotation/denotation - connotation is the small details about the characters or scene in the advert such as a shining star, which resembles hope. This can be used a lot for the audience to decode the encoded connotations in the advert. Denotation is what the audience clearly sees within the advert such as the boy and his pet penguin in 'john Lewis' Monty the penguin advert'. This is commonly used in all tv, film, and print media based products by default as there is always a denotation to whatever the producers show.

Slogan/Tagline - The slogan and tagline are messages given to the audience to reinforce messages or give the audience a desire for the product, the slogan or taglines are commonly something related to the theme of the advert and are remembered by the audience.

  A.P3 - Identified three examples of Gunn's 12 advertisement types and explain their use of persuasive techniques to appeal to the target audience.

Persuasive techniques to appeal to target audience - pathos, logos, ethos
Form - realist, narrative/anti-realist narrative, animation, stand-alone/series/campaigns.
Style - Humorous, surreal, dramatic, and parodic

Pathos - Pathos is a quality in advertising that invokes a emotional response from the audience, this can be used through language choice which can be both positive and negative, for example positive language could be love, excitement and negative language could be jealousy, hatred.

Narrative - narrative is a major piece is john Lewis' advert and without it they would have a advert that would make no sense which means that the audience would money from crowd funding. Narrative can help give the audience a visual idea of what is happening in the advert and can help create meaning to those who can relate to the theme.

Dramatic - dramatic adverts are used a lot in TV as they help set the characters and scene in an advert and keeps the audience intrigued in what is happening, for example john Lewis creates a lot of dramatic adverts that appeal to a certain target audience such as 'Monty the penguin', 'buster the boxer', etc.

A.M1 - Analyse the application of codes and convection's and persuasive techniques in advertisements across different media sectors. (Advert analysis)
(I referenced this in my blog: Christmas Advert Analysis)


In print media they use a range of different texts and font's to go to a certain theme that stands out to the audience, this could be a range of different Christmas related features such as candy cane fonts, Christmas related images (elves, reindeer, and (or) Santa clause). These print adverts must have a simple colour scheme and scheduling for the products brand such as release date for the product date, for discounts, etc. Many print media must follow the required size for bill boards posters, e.g. the original poster size must be 30" x 40" (which is 2 sheets) across the billboard base.

Christmas Advert (Sainsbury's) - Advertising Production

Me and Adam have finally finished our Christmas advert, even though the mise en scene doesn't show any Christmas features such as baubles, snow or presents. This is something me and Adam could work on in future projects.

In the project we had help from Alex Barker, Oliver Massingham, Connor Honeyman & Shanade Conway. Alex was playing the brother where as Shanade was playing the sister who don't see eye to eye, and the sister is being bullied by her brother but when some over students bully his sister he intervenes and pulls her a side out of the way of the bullies.

Adam was the camera Operator for this project and I edited the project ready for it to be handed in for the deadline given.

Because me and Adam could not find a cobblers that would allow us to Film in their shops we had to come up with a back up which was this idea after Christmas was over, this caused us to lose our mise en' scene and could reduce our marks when handed in.

The script we used for our Christmas advert is very small but we still exceed the time restriction to about 30 second more in future products we will try and keep the product under it maximum time restraint and make sure we don't exceed it.

In our Christmas advert we have used a range visual and audio material to immerse the demographic, to show this we used the Lilly Allen's 'somewhere only we know' which we did not get clearance to use, unfortunately the audio didn't export with the video. We also included the brand logo so the audience knew which brand it was we were using for our advert. However the advert as the whole is a preferred reading which helps us by listening to the discussions between the audiences understanding of the advert. Within the edit of the advert we used dip to black which helped us change the scene in the advert, this cost nothing to be imported into the advert. When we exported the video we used the H.264 format with a 1920 x 1080 quality.

Before we started our production for our advert we did some research on Sainsbury's and found out that the majority of customers are the between the age of 30 and 50, they're have a lot of positive feedback from their customers. In our advert we did not follow the brief exactly as we have exceed the duration limit to a minute which could have been cut down to 30 seconds if we removed some of the scenes in the advert. Our advert is a TV ad which is used to persuade parents and children to shop at Sainsbury's, however the outcome of the advert did not convey the messages we wanted to show and went against our preferred reading.

Our self generated source material for our advert was a mind map showing the ideas we  had for our advert and a list of the items that symbolise Christmas, both of these help us to come up with our final idea and produce a advert that suited the clients brief, however because we were running out of time we came up with a last minute idea which didn't follow the brief and went over the duration the brief stated. The target audience for our advert is young teens and millennia's who watch TV and (or) go to schools like college or secondary, for our original idea our demographic was for children and families as a secondary demographic as our idea included the idea of children watching the advert and asking the parents the parent to buy the items the brand was displaying. To come to this demographic we check the site to see their demographic which expanded amongst all ages, we then narrowed it down to the most common reason adults buy shoes which was mostly for school wear and common wear for children.

New Years Resolutions about your Studies

For my 3 resolutions about my studies I will:

1. Make sure I have all of the paperwork sorted before filming.
2. Stay Back and get the paper work sorted before the deadline.
3. Make sure everything is ready for filming and the actors and locations are still available for the day.